The Black Label Challenge: A Community Movement

The Power of Community

If you spend time online, you have probably seen posts of cloudy glass, tough stains, and dramatic before-and-afters. The #BlackLabelChallenge brings all of that energy into one place and turns a simple cleaning ritual into a community-powered movement. People are sharing their biggest cleanups, comparing results, tagging friends, and discovering just how easy it is to bring glass back to life with Black Label.

Since 1975, Randy’s has been part of countless personal rituals, but nothing has sparked as much conversation as this challenge. What started as a simple idea has grown into a fun, supportive way to get rid of build-up, celebrate clean glass, and connect with others who appreciate a spotless piece.

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What the Black Label Challenge Is, and Why It WorkWhat the Black Label Challenge Is and How to Joins

The idea is simple. Take the dirtiest glass you have, clean it with Black Label, and show the transformation.

To enter:

1. Find the glass you have been avoiding. Everyone has that piece.
2. Enter HERE to see if you have the dirtiest glass out there.
3. Use Black Label to clean it.
4. Post your before-and-after using #BlackLabelChallenge and tag @RandysWired.

It does not need to be perfect. In fact, the messier the starting point, the better. People love seeing big turnarounds, and sharing your results often inspires others to try the challenge themselves.

For anyone still relying on salt and iso, this is your chance to try something faster and more effective. One clean can change your entire ritual.

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How We Support the Challenge

Randy’s is fully behind the Black Label community. When you join in and tag us, we highlight select entries, feature transformations, and keep the conversation active so more people discover the challenge.

Here’s how we help:

• We’re reposting select submissions to amplify your work
• We’re running polls, and highlighting top entries

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Driving Online How the Challenge Comes to Life In Stores

Want to take the Black Label Challenge beyond your home setup? Start by seeing if your local shop is part of it. Many stores have set up small displays, photo spots, or demo areas where customers can show off their transformations or learn how Black Label works.

If you are unsure whether your shop is participating, just pop in and ask. Most stores love connecting with their community, and the Challenge gives them a fun way to do it.

If your shop is not involved yet, let them know they can reach out to us to get started. We will help them join the movement and give them everything they need to bring the Challenge to life on their floor.

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Bringing the Challenge In-Store

Online buzz means little without local activation. Bring the Challenge to life on your floor.

Create a visual anchor.
Set up the inflatable bottle and poster where customers can take photos. Label the space “Come Clean Zone.”

Empower staff.
Have them ask, “Have you joined the Challenge yet?” Encourage quick demos or live clean-ups.Reward
When customers show a Challenge post, hand them a free 6-oz bottle. Immediate reinforcement builds loyalty and repeat visits.

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Why People Keep Coming Back to Black Label

There are hundreds of cleaning tips floating around the internet, but Black Label works because it is fast, effective, and consistent. Most people are surprised by how little effort it takes. Once they see the results, they tend to bring more pieces out of hiding.

Community is the real key. People love improving something small in their day, showing their progress, and seeing others do the same. The Black Label Challenge makes cleaning feel less like a chore and more like a small win worth sharing.

Join the Challenge

Grab a bottle of Black Label. Pick the dirtiest glass you have.
Show the world what a little cleaning can do.

Enter HERE and post online Tagging @RandysWired and use #BlackLabelChallenge to be part of the movement.

Wholesale Partners who want to get involved? Read more HERE and Contact your Randy’s rep today to receive your promo kit and join the growing network of shops turning community engagement into measurable sales.]

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FAQ